Analyse my marketing. Score, findings, and the three fixes that move it.
Tell us who you are and where you market. We read what's publicly visible — website, Instagram, Facebook, TikTok — and score it across five pillars. The score appears before we ask for anything.
Which of these is you? — pick one to start. Takes about a minute.
0+
leads generated for Maltese real estate agents
€0M+
of property advertised through Formule
<0 min
response time, down from about seven days
€0k
spent generating agent leads since 2023
A real report, anonymised. Yours is generated from your own channels.
Track record
Numbers from delivered work, not a pitch deck.
Every delivered ad set is a property. These are the totals across four agencies.
0
properties advertised across four agencies
0
properties for a single agency
€0.0M+
of property sold through Formule
0+
leads handed to agents
Figures cover July 2023 to August 2026.
One agent, part time
149 leads across 11 properties.
- €4.56 average cost per lead
- 11 properties advertised
- 3 properties sold
Same system the analyzer scores you against.
What gets scored
Five pillars, twenty points each.
Nothing is self-reported. Every score comes from what a buyer can actually see on your channels today.
Messaging & positioning
Whether your words make a buyer act, or blend into every other agency.
Cross-channel consistency
Whether the same business shows up on every channel you own.
Conversion path
How quickly a stranger can become an enquiry you can answer.
Proof & inventory
Whether the listings and the credibility signals do any selling.
AI & automation readiness
What can be automated on top of what you already have.
After the score
How working with us actually goes.
Four steps from a score on a screen to a system producing viewings.
- 01
Analyse
The score and report you just ran. We start from what a buyer can already see, not from a discovery questionnaire.
- 02
Plan
One call to agree which fix runs first, what it's worth, and what it takes. Scoped, no scope creep.
- 03
Build the engine
Instant multi-channel response, AI qualification, clean CRM, and the messaging your team says out loud.
- 04
Run it
Paid acquisition feeding the engine, attribution behind every euro, and monthly numbers you can act on.
Hear it instead
Talk to the AI voice agent that answers your leads.
Lead response is the pillar most Maltese agencies lose points on. Allie picks up on the first ring, qualifies budget, timeline and preferences, and hands the lead over warm. Press one button and she'll interview you like a buyer.
Who made this
Start is built by Formule Studio.
Formule Studio is Malta's proptech marketing studio: AI lead engines, sales automation and messaging that converts. Formule.io — the studio's flagship app — is where those systems live once they're running. This analyzer is the front door to both.
We don't shoot content. We build the system that sells it.
Flagship product
Formule.io
The real-estate CRM that sells properties instead of just tracking them — lead generation, WhatsApp automation and listing import in one platform.
After the score
Twenty minutes to turn the report into a plan.
Bring your score. We'll tell you which fix to run first, what it takes, and whether we're the right people for it.
Or email giovanni@formule.io · other ways to reach us
Questions
Questions? Answers.
- What does the analyzer actually look at?
- Whatever you give it: your website, Instagram, Facebook and TikTok. It reads what a buyer can see publicly today — how listings are presented, how you position yourself, whether paid activity is visible, how quickly and clearly you invite contact, and how consistent the brand is across channels. Nothing is self-reported.
- How is the score calculated?
- Five pillars worth twenty points each, for a hundred in total: messaging and positioning, listing presentation, paid acquisition, lead response, and AI and automation readiness. Adding more channels makes the score more accurate, because congruence between channels is itself part of the assessment.
- What do you do with my details?
- The score is shown before we ask for anything. Name, email and phone are only needed to unlock the full written report. We store the analysis and your contact details for 24 months so we can follow up, and we delete them on request — email giovanni@formule.io.
- Do you shoot photos and video?
- No. We don't do content. We build the system that sells it — AI lead engines, sales automation, and the messaging and scripts your team uses. Photography and video are handled by production partners under our brief.
- What does it cost?
- The analysis is free and there is no obligation. Paid work is scoped per project after a call, because a single agent needing lead response is a different build to an agency of thirty needing a full engine. We don't publish rate cards.
- Do you work with individual agents, or only agencies?
- Both. The analyzer asks which you are and scores you accordingly. One of our strongest results is a part-time agent: 149 leads across 11 properties at €4.56 a lead, three of them sold.
- How quickly can a lead engine go live?
- Instant multi-channel response and AI qualification typically go live within two to three weeks. Paid acquisition can start alongside it. Larger CRM and automation work is phased so something is producing leads from the first week.
- Why Malta specifically?
- Because the market transacts differently: WhatsApp-first, referral-heavy, and increasingly bought from abroad. A lead engine built for a US brokerage misses all three. Ours has run on Maltese property since 2023, across four agencies.